The Idea

Idealy we should have a real professional to take care of our heath, someone that knows what we need and can walk with us through the process of achieving our goals, not letting us stop or quit. Someone that would see our life as a whole, that means not only how I exercise, but how I eat, how much I drink water and how much I sleep.


But such a personal fitness coach to be with you all the time would be very expensive. What about an app that could be a way of communication between you and your coach, that would provide true and complete information to him about your daily activities,  while actually reducing the amount of time he needs to be with you?


To validate the Idea, we surveyed some people that already had a personal trainer (or had in the past), and that also had tried or thought about using a fitness app. We had a focus group with some trainers as well.  Based on this research we came up with 3 main personas that would be the main targets of the app.


So with this personas we concluded that, especially clients, are not willing to waste any time learning the app. It should be easy to use out of the box with no customization or configuration. They enjoy communication and interaction as well as convenience and freedom.All the the customization (exercise routines and meal plans) should be with the Coach, because it's his job anyway, and he is willing to spend more time on it.


Information Architecture

Was decided that the app would have two completely different interfaces, one for the clients and other for the coach. The client end should be very simple. Just check what to do that day with options to communicate with the trainer with text of photos. The client should also inform about water consumption and sleep time.


The coach should be responsible for all the customization and plans, while giving feedback to the client about his performance based on the data received.



Based in the information architecture, I started planning and prototyping each main interface.

Than a low fidelity prototype was built and made available for potential clients and trainers. This process passed through many cycles of adjustments and improvements. Then, the low fidelity prototype was being made more complete to the point of being able to test specific tasks with some users, in order to check the interactions and usability.


Visual Design